Scream For Pizza is set to open a new grab and go pizza and ice cream outlet on Newcastle’s Quayside in August with the help of a £40,000 investment from the North East Small Loan Fund Supported by The European Regional Development Fund.
Founded by Victoria Featherby and Alexandra Walker, who left their cruise ship jobs in 2010 to move to Naples and train at the celebrated La Notizia restaurant under chef Enzo Coccias, Scream For Pizza has won a huge following since the launch of mobile food van – a converted former French army – in 2014. Victoria and Alexandra opened their first restaurant in Sandyford five years later, with a Scream For Pizza concession also now established in the Full Circle Brewery in Hoults Yard.
Victoria said: “We’ve remained open and very busy right through the pandemic, and we’re ready now to get on with the next stage of our growth plans. The original idea behind the business – to use locally sourced, seasonal ingredients, great quality Italian artisanal products and traditional techniques to create pizza worth screaming for – has never changed, and remains the inspiration for the new Quayside restaurant.
“While it will have around 10 seats, it’s very much based around the grab and go concept, with the products on offer tailored to appeal to customers who are on the move or with limited time to find some food.
“We think there are also lots of opportunities to grow the business by tweaking the Scream concept and rolling it out in different locations, and once the Quayside outlet is up and running, we’ll be looking at how we might put these ideas into practice.”
