Newcastle United legend Alan Shearer has teamed up with North East craft brewery Anarchy Brew Co to launch Shearer’s Foundation Brew – a refreshing pale ale which is raising money for charity.
From every pint and can sold, Anarchy Brew Co will make a donation to the Alan Shearer Foundation – which helps to support the Alan Shearer Centre in Newcastle, a specialist facility offering free sensory, leisure and therapy spaces for disabled people and their families.
“The people of the North East never fail to amaze me with their generosity and creativity,” said Alan. “This partnership is fantastic because it gives everyone the chance to support the foundation just by enjoying a pint. Every penny raised goes straight back to the centre and helps local families who rely on it. Working with Anarchy Brew Co, another North East business that shares our values, means we’ve created something genuinely special. It’s local, it’s fun, and it’s making a real difference.”
The partnership came from Anarchy Brew Co director Stuart Young, who was inspired by the Raise Your Hand to Help appeal – a call to help the foundation raise the £320,000 needed each year to keep the centre running and free for families to use.
“Alan was talking about the incredible work the centre does and the challenge of raising the money needed every year,” said Stuart. “I thought, there must be something we can do. Brewing is what we know best, so we set out to create Shearer’s Beer. For us, it’s not just a name on a can, it’s a pint that helps keep a vital service running for local families.”
Matt Bowmaker from the Alan Shearer Foundation added: “Partnerships like this mean so much to us. Shearer’s Foundation Brew shows the power of commercial partnerships and how local businesses can work together to make a real difference. Every pint and can sold directly supports families who rely on the centre, and that kind of support is invaluable. We love collaborating with North East brands who share our values and commitment to helping our community.”
Available to buy at Fenwick in Newcastle, Shearer’s Foundation Brew is also available at local bars and retailers including The Strawberry and Shark Bar (Newcastle), The Blackbird (Ponteland), Enjoy Beer (Morpeth), and the Northumberland Arms (Felton). It is also available online at www.anarchybrewco.com
